On September 18, 1837, a small “fancy goods” store opened at 259 Broadway in New York City. Founded by Charles Lewis Tiffany and John B. Young, the shop was backed by a $1,000 loan from Tiffany’s father. It offered a variety of products, including stationery, fragrances, and jewelry. This modest beginning would eventually grow into Tiffany & Co., one of the most iconic luxury jewelers in the world.
Early Innovations
From its start, Tiffany’s distinguished itself with practices uncommon in 19th-century retail. Prices were clearly marked, eliminating haggling, and only cash was accepted; no credit purchases were allowed. In 1845, the company issued the first “Blue Book,” a mail-order catalog that introduced Americans nationwide to Tiffany’s products.
In 1853, Charles Tiffany became the sole owner. This change led to the renaming of the firm Tiffany & Company. The focus then shifted entirely to fine jewelry. Tiffany invested in high-quality gemstones and metals. This choice made them a symbol of elegance and craftsmanship.
Growth and Recognition
Tiffany’s reputation grew rapidly. In 1862, the company supplied swords, flags, and surgical tools to Union forces during the American Civil War. Five years later, Tiffany became the first American firm to win the silver craftsmanship grand prize at the Paris World’s Fair.
In 1870, Tiffany built a grand new store at Union Square, hailed by The New York Times as a “palace of jewels.” The company soon acquired amazing gems. This included the famous 287-carat Tiffany Diamond, which was unveiled in 1879. Cut to 128 carats, it remains one of the world’s largest yellow diamonds and has only been worn by four women, including Audrey Hepburn in Breakfast at Tiffany’s.
The Tiffany Style
After Charles Tiffany passed away in 1902, his son, Louis Comfort Tiffany, took over as the company’s design director. He was a key player in the Art Nouveau movement. He introduced bold artistry through the use of stained glass, enamel, and innovative jewelry techniques. This helped solidify Tiffany’s reputation for both creativity and luxury.
In the 20th century, Tiffany grew beyond the United States. It also adjusted to changing market conditions. During the 1990–91 recession, it launched “affordable luxury.” This gave more people access to jewelry while keeping its elite image.
The Blue Box and Brand Power
One of Tiffany’s most enduring symbols is its signature Tiffany Blue Box. Robin’s egg blue first appeared in the 1840s and was trademarked in 1998. It has since become a global symbol of sophistication and exclusivity.
The company’s influence also extended beyond jewelry. Tiffany designed the modern revision of the Great Seal of the United States in 1885 and continues to produce trophies for the NFL, NBA, MLB, and other sports leagues.
Tiffany Today
In 2021, French luxury giant LVMH Moët Hennessy Louis Vuitton acquired Tiffany for nearly $16 billion, underscoring its value as a global brand. Today, Tiffany operates more than 300 stores worldwide and remains a leader in diamonds, silver, and high jewelry.
From its early beginnings in 1837, Tiffany & Co. has grown from a small New York shop into a worldwide symbol of luxury and timeless design.